Main Article Content
Aims: Knowing the intentions and motivations that affect students in doing entrepreneurship during college.
Study Design: Descriptive.
Place and Duration of Study: Sahid Institute of Tourism, Pondok Cabe, Tangerang, between February 2018 and July 2018.
Methodology: The resource persons were students of Sahid Institute of Tourism who already had businesses and numbered 18 people, consisting of 11 men and 7 women, with an average age of 21-29 years, from the hotels department of 12 persons and from tourism management majors 2 persons. They are 12 entrepreneurs in the food and beverage sector, 2 people in the entertainment sector, 1 person is an entrepreneur in the field of clothing. 2 persons in the field of tourist travel services and 1 person in the field of catfish seedlings. The research method used was the survey method using a questionnaire containing closed questions, then recapitulated and described and linked using the theory used. Questionnaire distributed online.
Results: Intentions that affect students to run a business during college is achieving better results than before, as many as 77.8% of respondents who choose Achievement Needs. Whereas for Subjective Norm, respondents prefer family roles are 50%. Furthermore, in Self Efficacy, the most influential factor is self confidence, which is as much as 77.8% of respondents who choose. While for the demography factor, respondents prefer experience (family business background) and for the entrepreneurial intention factor, the line of business rather than working for others is the factor considered most influential by students in running their businesses. Motivation that encourages students to run a business during college is to have their own business to motivate ambition for freedom, as many as 77.8% of respondents who choose, while for self-realization motivation is to implement ideas / innovate, which is 66.7% of respondents who choose. And the motivation for pushing factors is to get better income, which is 100%.
Conclusion: Linked to Theory Push and Pull Factors which states that "Push" Entrepreneurs are those who are dissatisfied with their positions, for reasons unrelated to their entrepreneurial characteristics, pushes them to start a venture. "Pull" entrepreneurs are those who are lured by their new venture idea and initiate venture activity because of the attractiveness of the business idea and its personal implications, so student entrepreneurs at Sahid Institute of Tourism are classified as 'Pull' entrepreneurs and according to Muller's research (1995) , reveals that "pull" entrepreneurs are more successful than "push" entrepreneurs.
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